Two reasons – two audiences …
- For ourselves : to capture a moment in time and preserve it.
- For others : to evidence our presence in that moment.
But a foundational why still exists – why do we feel the need to capture and preserve?
Where does the urge come from?
In a world of constant reminders to ‘capture’ it could be argued that we have been ‘marketed’ into it …
New verb – freshly coined : to be encouraged to the point of involuntary action by a marketing campaign.
… but is this merely the modern equivalent of tracing a hand – scratching a cross in the sand – hacking initials into a tree?
Our desire to make marks existed long before our ability to upload …
We make marks, therefore we are.