Why do we take photos?

Two reasons – two audiences …

  1. For ourselves : to capture a moment in time and preserve it.
  2. For others : to evidence our presence in that moment.



But a foundational why still exists – why do we feel the need to capture and preserve?

Where does the urge come from?

In a world of constant reminders to ‘capture’ it could be argued that we have been ‘marketed’ into it …

New verb – freshly coined  : to be encouraged to the point of involuntary action by a marketing campaign.

… but is this merely the modern equivalent of tracing a hand – scratching a cross in the sand – hacking initials into a tree?

Our desire to make marks existed long before our ability to upload …

We make marks, therefore we are.


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